Privacy Policy

[Last Updated: 29/04/2024]

Welcome to This section outlines the Privacy Policy governing the website. Please note that our privacy policy is subject to change without prior notice, and it is recommended that you regularly review the policy. acknowledges the importance of complying with the Digital Personal Data Protection (DPDP) Act, 2023, and is committed to upholding the principles and requirements outlined therein. The DPDP Act governs the collection, processing, storage, and transfer of personal data within India's digital landscape, and applies to all entities involved in such activities, including

By accessing or using our website, you agree to the collection, storage, processing, and transfer of your personal data in accordance with the provisions of the DPDP Act and this Privacy Policy. We strive to ensure transparency, accountability, and security in our data-handling practices to protect the privacy and rights of our users. regularly reviews and updates its policies and procedures to align with the evolving requirements of the DPDP Act and other relevant data protection regulations. If you have any questions or concerns regarding our compliance with the DPDP Act or the handling of your personal data, please contact us using the information provided in the “Contact Us" section of this Privacy Policy.

At, safeguarding the protection and security of your personal information is of utmost importance. This Privacy Policy details practices concerning the information collected from the website users. By using the website, you agree to abide by the terms of this Privacy Policy and the website's Terms of Use. Your access or use of the website implies explicit consent to the utilization and disclosure of your personal information as described in this Privacy Policy.

This policy applies to all users, including those who visit the website without engaging in transactions, as well as registered users. The term “Personal Information" encompasses any data that can identify or be used to identify, contact, or locate an individual, including but not limited to name, address, phone number, fax number, email address, financial profile, identification number, credit card information, etc.


By acknowledging and accepting this Privacy Policy, you grant authorization to for the collection, storage, and utilization of any information you provide on our website. The information collected includes:

  • All data entered by you on our website, including but not limited to your name, address, contact number, email ID, chat history, and any other information transmitted via email to our email ID.
  • Information obtained through the use of cookies installed on your hard drive.
  • Details such as the IP address of your computer, the server through which you access our website, information about the web browser and operating system used for accessing our website, as well as the date, time, and location of website access.

Your consent to this Privacy Policy implies an understanding and acceptance of these data collection practices by



Cookies are small pieces of information stored by your browser on your computer. They are kept to record various aspects of your visit, facilitating in providing you with uninterrupted service. It's important to note that does not use cookies to store Personal Information for external purposes.

We have integrated Google Analytics features that leverage Display Advertising, including Google Display Network Impression Reporting, DoubleClick Campaign Manager Integration, and Google Analytics Demographics and Interest Reporting. Visitors can choose to opt-out of Google Analytics for Display Advertising and personalize Google Display Network ads through the Ads Settings.

In collaboration with third-party vendors, such as Google, we use both, first-party cookies (like Google Analytics cookies) and third-party cookies (like the DoubleClick cookie). This combination allows us to report on how our ad impressions, utilization of ad services, and interactions with these ad impressions and services correlate with visits to our site.


USE OF INFORMATION COLLECTED exclusively owns all information collected through the website or applications installed on it. This information may be utilized to contact you regarding website-related news and services, improve website functionality, analyze visitor numbers and their geographical locations, update you on special offers, and enhance your overall shopping experience. This may include sending emails informing you about various offers on the website, with the option for you to unsubscribe at any time.

Certain information may be shared with and used by third parties such as courier companies, credit card processing firms, and vendors to facilitate order fulfillment and operational tasks. prohibits unauthorized individuals or organizations from using any collected information. However, is not accountable for information collected, shared, or used by other third-party websites or due to your browser settings.

When we disclose your personal data to third parties, we make appropriate arrangements as required under law to restrict further disclosure. When we share/transfer your personal data to such third parties, we enter appropriate contractual arrangements to ensure that they maintain a similar level of data protection as we should. You may be notified when another business is involved along with us in processing your transactions, and we share, use or, disclose customer information related to the processing of those transactions with that business as needed to fulfil your order, your personal data may be transferred, stored, and processed outside India. By using our services, you consent to such storage and processing. reserves the right to disclose your personal information in compliance with court orders, or other legal processes, without prior notice. Your personal information may be revealed in response to such legal mandates.

Aggregate information, such as demographics and website or mobile application usage statistics, may be shared with sponsors, advertisers, or other third parties, excluding marketing partners and network providers. In such cases, these parties do not gain access to your Personal Information. When you contact through chat/email, may include your email ID for marketing communications, allowing you to unsubscribe from such communications whenever you choose.

To ensure the continuity of our services and uphold the principles outlined in this Privacy Policy, we will retain your personal data for a period of 5 years or as long as necessary to fulfill the purposes for which it was collected. This time frame allows us to maintain the integrity of our operations while safeguarding your information.

The website may include links that redirect you to other websites. It's important to be aware that once you navigate away from our website, you will be subject to the Privacy Policy of the external site, and our Privacy Policy will no longer be applicable.


If you have any questions about this Privacy Policy, please feel free to Contact Us through our website or write to us at



You have options regarding the handling of your personal data, and we are dedicated to offering you reasonable access to your personal data. You also have the ability to review and limit the use of such data in accordance with applicable law. Depending on your country of residence, you may have the following rights:

  • You can exercise control over whether to receive promotional communications from us by following the unsubscribe instructions provided in the communication. Additionally, you can typically manage your preferences in your settings or by visiting relevant links.
  • Right of Access: You can request confirmation of the processing of your personal data and also ask for a copy of the personal data we hold about you.
  • Right to Rectification: You have the right to request updates or corrections to the personal data we hold about you, especially if it is inaccurate or incomplete.
  • Right to Restrict Processing: You can restrict the way we use your personal data, for example, if there is no legal right to continue processing it or if the data is inaccurate or unlawfully held.
  • Right to Object to Processing for Legitimate Business Interests: You have the right to object to the processing of personal data when it is carried out based on legitimate business interests.
  • Right to Delete: You have the right to request the deletion of your account or any specific personal data from our system, following the instructions provided below.
  • Right to Data Portability: Data portability allows individuals to obtain and reuse their personal data for their own purposes across different services.



We may provide virtual try-on services that allow you to virtually try on frames using your internet browser or mobile app. This process involves digitally adding frames to real-time facial scans or photos of your face. In instances where this service is available, all photos rendered in virtual try-ons occur locally on your browser cache or mobile app, and your facial scans/photos remain on your device. In these cases, neither we nor our third-party service providers collect your photos, including any biometric identifiers or information contained therein.

Our virtual try-on services utilize object recognition to apply frames to your photos but do not possess facial recognition capabilities, and therefore, cannot recognize or identify a specific face. Any data collected is anonymized and won’t be shared with any third parties. The data collected may be used solely for the purpose of enhancing our products and services. 

We may also use the data as described below:

  • To measure your pupillary distance and face width, and to gather other optical information.
  • To map and measure your facial features.
  • To address certain problems or concerns you may have with your glasses.
  • To help better understand how our frames fit our customers and provide frame recommendations.



As our business evolves and grows, there may arise situations where we undergo complete acquisition or merge with another entity. In such scenarios, it's important to note that customer information often constitutes one of the transferred assets. Rest assured, we are committed to upholding the integrity and protection of your information in accordance with the policies and guidelines outlined herein.

By utilizing our services, you expressly consent and grant permission for the disclosure and transfer of your information to third parties involved in such transactions. We prioritize the security and confidentiality of your data throughout any business transfer process.



Ensuring the security of your information is paramount to us. We employ various measures to protect the confidentiality and integrity of your data, particularly during transmission. When you input sensitive information such as credit card or net banking details, we utilize Secure Sockets Layer (SSL) software to encrypt this information, enhancing its security.

Our commitment to your privacy and security is ongoing. We continually reassess our privacy and security policies to address emerging challenges and adapt as necessary. It' s essential to emphasize that we do not engage in the sale or rental of your personal information under any circumstances, unless:

  • We receive a valid legal request from law enforcement or government agencies.
  • You provide explicit consent.
  • It's used for statistical or other representations without disclosing personal data.

Your information is stored on our secured servers and systems. We maintain rigorous security practices and procedures, including password protection, limited access on a need-to-know basis, encryption where necessary, and physical security measures to prevent unauthorized access, alteration, disclosure, or destruction of information.

These security measures are tailored to the nature of our business and the sensitivity of the information involved. By utilizing our services, you acknowledge and agree that our security practices are reasonable and designed to protect your information.

Access to your registration information and personal financial data is restricted to authorized personnel solely for operational, developmental, or improvement purposes. Our employees and contractors are held to strict obligations regarding data access and may face disciplinary action, including termination and criminal prosecution, for any breaches.

Apart from a login ID provided on an anonymous basis and third-party account information required for service provision, we do not request personally identifiable information from you. It's imperative for you to safeguard your password and computer against unauthorized access, especially when using shared devices.

As outlined in this agreement and with your consent, we may electronically connect to your online financial accounts to process orders. Additionally, we may utilize third-party courier services to deliver products ordered through our website to your designated address.



Understanding and abiding by the conditions outlined herein are essential for engaging with our services. We encourage you to carefully review the detailed terms and conditions provided on our company's website at Your visit to our website and any potential disputes related to privacy are governed by this agreement, which includes provisions for limitations on damages, dispute resolution through arbitration, and the application of Indian law.

Should you have any concerns regarding privacy while using our website, please don't hesitate to contact us at with a thorough description of the issue, and we will make every effort to address it promptly.

Given the dynamic nature of our business, changes are inevitable. This notice, along with the terms and conditions of website use, is subject to revision. The use of the information we collect is governed by the privacy policy in effect at the time of usage. While we may send periodic reminders of our notices and conditions via email, unless you specify otherwise, it's advisable to regularly visit our website to stay informed about recent updates and changes. Your continued use of our services signifies your acceptance of any modifications to these terms and conditions.



By engaging with, whether through website usage or registration, you authorize us to contact you via email, phone call, or SMS to provide our services, offer product knowledge, present promotional offers available on our website, and share offers provided by associated third parties. This may involve the collection of personally identifiable information.

Even if you are registered under the National Do Not Call (NDNC) or Do Not Disturb (DND) or National Customer Preference Register (NCPR) service, you still authorize us to contact you for the aforementioned purposes for up to 365 days from your registration with us.

This Privacy Policy delineates treatment of personally identifiable information collected while you are on our site and utilize our services. Additionally, it encompasses the treatment of personally identifiable information shared with by our business partners. However, this policy does not extend to entities not owned or controlled by, or individuals not employed or managed by gathers personally identifiable information during account registration, product or service usage, page visits, and participation in promotions. We may also receive personally identifiable information from our business partners.

During registration, we request your first name, last name, contact number, email, date of birth, and gender. Once registered and signed in to our services, your anonymity is waived. Furthermore, you may be prompted to register your mobile phone, email ID, pager, or other devices to receive text messages, notifications, and other services on your wireless device. Your registration authorizes us to send SMS/email alerts regarding your login details, service requirements, or promotional messages/emails.